Back to editorials

Trade Wind Associates, Inc.
By Mithoo K. Birdie

Trade Wind Associates, Inc. entered the U.S. market as a consolidator, in 1984, providing exclusive service to passengers traveling to South Asia on Trans World Airlines and Gulf Air. Today, the 35-year-old company has grown to become one of North America’s largest and most prestigious wholesalers. We now have offices in New York, Houston, Chicago, Toronto, Vancouver and Mexico City.

We, at Trade Wind Associates, are very proud of our assignment as Promotional and General Sales Agents for Gulf Air, Air Sahara, and Preferred Agents for American Airlines, Air India, Alitalia, China Airlines, Continental Airlines, Emirates, Delta Airlines, Singapore Airlines, Pakistan International Airlines, Royal Jordanian Airlines, Virgin Atlantic Airways, Tam-Brazilian Airlines, United Airlines and Varig.

Our success began with an exclusive contract with Gulf Air, and the series of agreements we subsequently negotiated on behalf of Gulf Air with Trans World Airlines. These agreements were at the cutting-edge of innovations in the aviation industry, benefitting our clients early-on with what’s commonplace in the airline industry today – code-sharing amongst carriers, to maximize the number of destinations serviced.

Our expertise lies in introducing regional products to new markets. We worked actively as General Sales Agents for Jet Airways in the United States from the airline’s launch in 1993, through 2001, bringing their sales to a level at which the airline’s team felt ready to set up their own base here.

We are very excited at our recent appointment as General Sales Agent for Air Sahara, one of India’s fastest growing domestic airlines. The Sahara Group takes great pride in being an “emotionally integrated family”. This unique organization which places tremendous importance on customer satisfaction has been globally recognized and has earned prestigious awards like PATWA, the WTM Global Award, Diamond Award, and the International Food Services Association Award. Air Sahara offers Valet Service, Tele-Check-in Service for Business/Economy, airport transfers, lounge facilities and special features for infants and children. With one of the youngest fleets in the skies and 117 daily flights to 22 destinations, Air Sahara with its culture of traditional Indian hospitality, has a very bright future.

Of course we couldn’t have done any of this without the remarkable help of the many travel agents across North America who believed in our products, and who have helped us tremendously for more than 20 years. It is the faith and trust you have placed in us that we value most, and that our experienced staff work hard to live up to, every day. To make sure that our agents get the best service from us, we make personal visits to discuss issues, so that you in turn, can provide the best possible service to your clients.
I urge you to visit us online at www.twai.com to take advantage of the many products we offer. Any questions we can answer, please don’t hesitate to give us a call toll-free at 800-GET-TWAI or to e-mail us at netfares@twai.com.

Mithoo K. Birdie is President of Trade Wind Associates Inc.